01 / MARKETING ENGINES
Marketing engines
How demand generation, content, distribution, sales alignment, measurement, and operations work together to create sustainable growth.
B2B Marketing · AI · Growth Systems
Building better B2B marketing engines.
I’m a B2B marketing leader exploring how AI, better systems, and stronger operating models can make marketing teams more effective.
I write about what I’m learning, experiment with new approaches, and occasionally build things to test the ideas.
Focus areas
What I’m exploring
The questions and systems I keep coming back to.
02 / AI + MARKETING
AI + marketing
Practical ways AI can improve how marketing teams research, plan, create, analyze, and make decisions — beyond simply producing more content.
03 / MARKETING LEADERSHIP
Marketing leadership
Operating models, team design, accountability, prioritization, and the realities of leading modern B2B marketing organizations.
Ideas
Selected ideas
A mix of writing, frameworks, and experiments around B2B growth, AI, and marketing operations.
WRITING · AI + MARKETING
AI should improve the marketing system, not just accelerate tasks
Where AI can create real leverage across the marketing organization — and where simply doing the same work faster misses the bigger opportunity.
Read →FRAMEWORK · MARKETING ENGINES
What makes a B2B marketing engine work?
A practical way to think about the systems, capabilities, and operating rhythms that turn marketing activity into sustainable growth.
Explore →EXPERIMENT · GROWTH SYSTEMS
Marketing Engine Diagnostic
An experiment in identifying where a B2B marketing organization is strong, where friction exists, and what to improve next.
Try it →
About
A little about me
I’m Heidi Vandermeer, a B2B marketing leader with experience building and leading demand generation, content, digital, events, and inbound functions in growing software organizations.
I’m particularly interested in the intersection of growth strategy, marketing systems, team design, and AI — and in finding practical ways to make marketing organizations work better.
More about me →Connect
Let’s connect.
I’m always interested in meeting people thinking about B2B growth, marketing leadership, AI, or how modern marketing teams should operate.