01 / MARKETING ENGINES
Marketing engines
How demand generation, ABM, sales alignment, and operations work together to create sustainable growth.
B2B Marketing · AI in GTM · Growth Systems
Building better B2B marketing engines.
I’m a B2B marketing leader exploring how growth systems, AI, and GTM models can make marketing teams more effective at driving revenue.
Focus areas
What I’m exploring
02 / AI + MARKETING
AI + marketing
Practical ways AI can improve how marketing teams research, plan, create, analyze, and make decisions; beyond simply producing more activity.
03 / MARKETING LEADERSHIP
Marketing leadership
Go-to-market models, team collaboration, prioritization, and the realities of leading modern B2B marketing programs.
About
A little about me
I’m Heidi, a B2B marketing leader with experience building and leading demand generation, content, digital, events, and inbound functions to drive revenue growth.
I’m interested in the intersection of growth strategy, marketing systems, team design, AI, and in finding practical ways to make marketing organizations work better.
More about me →