About
Hi, I’m Heidi.
I’m a B2B marketing leader focused on building stronger growth engines, better marketing systems, and teams that operate with real impact.
My story
Hi, I’m Heidi! I'm a B2B marketing leader focused on building stronger growth engines, better marketing systems, and teams that operate with real impact.
I’ve spent my career in B2B organizations across growth functions including demand generation, ABM, digital, marketing operations, and sales alignment. Most recently, I’ve led demand generation at Resolver and within Kroll, working at the intersection of growth strategy, execution, team leadership, and AI in GTM.
The best marketing organizations aren’t collections of campaigns. They’re systems that get the people, process and technology right. What interests me most isn’t any one channel or tactic. It’s how the whole system works together.
Ideas in progress
What you’ll find here
This site is a place for me to work through ideas about:
- 01
B2B growth, demand generation, ABM, AI, and marketing leadership
- 02
frameworks for thinking about marketing systems
- 03
experiments and small tools built to test an idea
- 04
lessons from building and leading marketing teams
Some ideas will be polished. Others will still be evolving. That’s intentional.
Beyond the work
A little more personally
I’m based in Toronto. Outside of work, I'm into reading, aviation, and am someone who has a hard time resisting a new system, technology, or side project when there’s something interesting to figure out.
I’m often drawn to the spaces between disciplines: strategy and execution, marketing and technology, people and systems, theory and what actually works.
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