About

Hello!

I’m Heidi, a B2B marketing leader focused on building stronger growth engines, better marketing systems, and teams that operate with real impact.

I’ve spent my career in B2B organizations across growth functions including demand generation, ABM, digital, marketing operations, and sales alignment. Most recently, I’ve led demand generation at Resolver and within Kroll, working at the intersection of growth strategy, execution, team leadership, and AI in GTM.

The best marketing organizations aren’t just campaigns and activities. They’re systems that get the people, process and technology right. What interests me most is how the whole system works together to drive growth.

Experience

Places I've grown

Resolver, a Kroll business

VP, Demand Generation

March – Present

Director, Demand Generation

Oct 2021 – Feb 2026

Lead demand generation and growth marketing across four business lines. Resolver has grown several times since I joined, including being acquired and merging with another org. I've had the chance to build out teams and programs across web, paid, ABM, content, events, SEO, with multi-channel campaigns.

Took a leading role with implementing AI over multiple years.

Acquired by Kroll · 2022

Security Compass

Manager, Demand Generation

May 2019 – Oct 2021

Led demand generation for both software and services businesses. Worked closely with sales to build out the growth engine, which included ABM, paid ads, events, webinars, digital programs, and the reporting + systems behind it. Also experienced the company going through a major outside investment.

First institutional funding · FTV Capital

Uberflip

Account-Based Marketing

May 2017 – May 2019

Built Uberflip's account-based marketing program, with multiple levels of scale and personalization. Lots of experimentation with personalized web experiences, direct mail, ads, events, chatbots, and content to create multi-channel ABM campaigns.

One of those programs ended up winning an ABMie Award for "Best ABM Campaign at Scale".

ABMie Award · Best ABM Campaign at Scale First major funding round · Updata Partners

Earlier role at Uberflip

Enterprise Customer Business Development

Mar 2016 – May 2017

Created a new enterprise expansion motion for larger customers.

Kira Talent

Growth & Sales

Oct 2014 – Feb 2016

Joined Kira Talent as an early employee and worked across sales, growth, market research, and a few go-to-market experiments as we expanded into new markets.

Connect

Want to talk?

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